Marketing



In the News


ABC News

Starbucks sales are slumping. Is it a bellwether for the economy?

Cait Lamberton of the Wharton School says that Starbucks has to fundamentally rethink the value they offer so they don’t become a quick-service fast-food place.

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CNN

Why Corporate America is keeping quiet on abortion

In a Q&A, Cait Lamberton of the Wharton School discusses the changing winds of corporate activism and the dilemma business leaders find themselves in with abortion.

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Axios

Wawa marks a 60th anniversary milestone

Barbara Kahn of the Wharton School says that Wawa’s endurance has been fueled by authenticity, a fun name, and its offering of fresh quality foods.

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NPR

That spare change you donate at checkout is adding up to millions for charities

Cait Lamberton of the Wharton School says that customers may feel manipulated and resentful when prompted for charitable donations at checkout.

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Marketplace (NPR)

Retailers take on Amazon Prime with new subscription services

Raghu Iyengar of the Wharton School says that the average American has 12 subscriptions, which doesn’t leave much room for additional retail subscriptions.

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Philadelphia Inquirer

Philly shoppers have a ‘love/hate relationship’ with Amazon but can’t stop spending — as much as $2,000 a month

Peter Fader of the Wharton School says that customers aren’t necessarily busier but have gotten used to the convenience of Amazon, especially since the pandemic.

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