Quizzes Go Pop

March 12, 2014

Pinar Yildirim of the Wharton School comments on the popularity of online quizzes.

Article Source: Philadelphia Inquirer

How Clueless, Mean Girls and The Breakfast Club Make Brands Better at Social Media

March 12, 2014

Americus Reed of the Wharton School discusses branding and marketing via social media.

Article Source: Postmedia News

The Five Paths to Being the Best at Anything

March 11, 2014

Adam Grant of the Wharton School is interviewed.

Article Source: Time

Lessons From the Bull Market

March 7, 2014

Philip Tetlock of the Wharton School and the School of Arts and Sciences is quoted about what you can learn from a bull market.

Article Source: Wall Street Journal

Jobs Report: U.S. Economy Added 175K Jobs in February, Unemployment Up to 6.7%

March 7, 2014

Peter Cappelli of the Wharton School shares his comments on the latest jobs report.

Article Source: Forbes

Low Rates Haven’t Stopped Annuities Sales

March 6, 2014

Olivia Mitchell of the Wharton School comments on purchasing immediate annuities.

Article Source: Bloomberg BusinessWeek

Penn Prof. Siegel: Strong Earnings Will Lift Dow to 18,000

March 4, 2014

Jeremy Siegel of the Wharton School comments on the stock market.

Article Source: MoneyNews

Q: Why Are Quizzes Suddenly So Popular? A: Narcissism

March 4, 2014

Jonah Berger of the Wharton School says, “These quizzes live and die by sharing. That’s how they travel. The successful ones are successful because people share them.”

Article Source: Mashable

5 Economic Myths That Just Won’t Die

February 27, 2014

Jonah Berger of the Wharton School comments on economic myths being recycled.

Article Source: Fortune

Anti-gay Law Vetoed After Pressure From Business

February 26, 2014

Kenneth Shropshire of the Wharton School is quoted.

Article Source: “Marketplace”