Brands and Stores Want Haul Videos

July 13, 2010

Jonah Berger of the Wharton School discusses the importance of consumer authenticity in viral marketing.

4 Reasons Why Texas Beats California in a Recession

July 13, 2010

Robert Inman of the Wharton School discusses the recession on a state-by-state level.

Article Source: Fortune

Rivals Google, Comcast Join to Back Wharton Forum

July 12, 2010

Kevin Werbach of the Wharton School is organizing the 2010 Supernova Forum.

Article Source: Philadelphia Inquirer

We Still Live in the Real World

July 9, 2010

David Bell of the Wharton School debates online consumerism.

Article Source: Bloomberg News

June Discounts Help Retail Sales, May Hit July

July 9, 2010

Stephen Hoch of the Wharton School says there’s “no evidence that somehow the consumer is going to step up to the plate and spend us out of the economic doldrums."

Article Source: Reuters

Can Honest Tea Take Coke’s Money and Keep Its Own Culture?

July 7, 2010

John Kimberly of the Wharton School offers his expert opinion on the identity crisis start-ups face when bought out.

Article Source: New York Times

Philadelphia-Area Companies Line Up to Reduce Energy Use

July 7, 2010

The success of Penn’s “Power Down Challenge” is highlighted.

Article Source: Philadelphia Inquirer

U. of Southern California Plans $900-Million Retail Redevelopment

July 6, 2010

Penn influences redevelopment at USC.

The University Endowment Model: Cracked, Not Broken

July 6, 2010

Penn’s endowment performance is cited.

Article Source: CNN

Fix Social Security by Hiking Retirement Age

July 2, 2010

Olivia Mitchell of the Wharton School debates a proposed change to the Social Security retirement age.

Article Source: CBS Marketwatch