Audio: How Movie Theaters Will Make the Most of ‘Star Wars’

December 18, 2015

Josh Eliashberg of the Wharton School talks about optimal theater scheduling.

Article Source: “Marketplace”

You’ll Be Outraged at How Easy It Was to Get You to Click on This Headline

December 18, 2015

Jonah Berger of the Wharton School comments on clickbait.

Article Source:

Kiva Sets New Rules for U.S. Borrowers to Get Crowdfunded Loans

December 16, 2015

Ethan Mollick of the Wharton School comments on entrepreneurs who have a sense of obligation to the people who support them financially through crowdfunding

Article Source: Wall Street Journal

Audio: From Tipsy to Regret: Your Tales From the Office Holiday Party

December 16, 2015

Maurice Schweitzer of the Wharton School comments on how alcohol influences negotiations and professional dealings.

Article Source: “Morning Edition” NPR

Brain's Fear Centre Also Influences Kindness: Study

December 15, 2015

Michael Platt of the Wharton School, Perelman School of Medicine and School of Arts and Sciences discusses how primates respond to a reward-donation task.

Article Source: Business Standard

The Experts Were Wrong About the Best Places for Better and Cheaper Health Care

December 15, 2015

The research of Stuart Craig of the Wharton School is referenced in an article about health costs in Philadelphia and across the country.

Article Source: New York Times
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Media Contact:Michele Berger | | 215-898-6751December 14, 2015

Kindness, Charitable Behavior Influenced by Amygdala, Penn Research Reveals

University of Pennsylvania PIK professor Michael Platt discovered that the amygdala, a small structure in the brain, is associated with charitable giving and positive social behavior, not just fear.

The amygdala, a small structure at the front end of the brain’s temporal lobe, has long been associated with negative behaviors generally, and specifically with fear. But new research from Michael Platt, the James S.

It Still Pays to Be a Man – and Work in Cleveland

December 14, 2015

Abraham Wyner of the Wharton School is cited for conducting an analysis of salary differences between men and women.

Article Source:

Now Prices Can Change From Minute to Minute

December 13, 2015

Peter Fader of the Wharton School comments on dynamic pricing.

Article Source: Wall Street Journal

Europe’s Carbon-trading System Is Better Than Thought, and Could Be Better Still

December 11, 2015

Arthur van Benthem of the Wharton School co-writes an article about the EU’s carbon-trading system.

Article Source: Economist