Deborah Small of the Wharton School talks about how consumers view brands as “friends and expect companies to share their values.”
Looking back at her undergraduate days, University of Pennsylvania alumna Leanne Pyott Huebner, who represents the first generation in her family to attend college, remembers feeling “differently prepared” than her peers.
Josh Eliashberg of the Wharton School talks about optimal theater scheduling.
Jonah Berger of the Wharton School comments on clickbait.
Ethan Mollick of the Wharton School comments on entrepreneurs who have a sense of obligation to the people who support them financially through crowdfunding.
Maurice Schweitzer of the Wharton School comments on how alcohol influences negotiations and professional dealings.
Michael Platt of the Wharton School, Perelman School of Medicine and School of Arts and Sciences discusses how primates respond to a reward-donation task.