How Baby Names Can Help Marketers Predict the Next Big Thing

May 2, 2012

A Knowledge@Wharton article featuring comments from Jonah Berger and Eric Bradlow and research from Ph.D. student Yao Zhange of the Wharton School discusses what marketers can predict from baby names.

Article Source: Time
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Media Contact:Jill DiSanto | | 215-898-4820May 3, 2012

Penn’s Center for High Impact Philanthropy Launches Development of Child-Survival Tool Kit for Donors

Each year, before reaching age age 5, almost 8 million children die from preventable causes. The University of Pennsylvania’s Center for High Impact Philanthropy at the School of Social Policy & Practice is doing something about it.

Start-ups Look to the Crowd

April 29, 2012

David Hsu of the Wharton School comments on Kickstarter.

Article Source: New York Times

Rebranding a University

April 29, 2012

Dean Thomas Robertson of the Wharton School is quoted: “It was important that we clarify and achieve consistency for the Wharton brand. It was a matter of finding a shared understanding of what the brand is all about.”

Article Source: Inside Higher Ed

Pitting Employees Against Each Other … for Health

May 1, 2012

Kevin Volpp of the Perelman School of Medicine and the Wharton School says, “There’s not a lot of peer-reviewed evidence that achieves sustained improvements in health behavior and health outcomes.”

Article Source: The Wall Street Journal

Hospitals Rush to Provide Costly Proton Beam Therapy

April 29, 2012

Stephen Hahn of the Perelman School of Medicine, Ralph Muller of the Health System and Ezekiel Emanuel of the Perelman and the Wharton School comment on the increase of hospitals using proton therapy in cancer care.

Article Source:

Why Our Thinking on the NFL Draft Is All Wrong

April 26, 2012

Cade Massey of the Wharton School discuses the NFL draft.

Article Source: Washinton Post

When Downsizing for Retirement Makes Dollars and Sense

April 24, 2012

Olivia Mitchell of the Wharton School says, “The first thing people are doing is rethinking the definition of retirement.”

Article Source: CNBC

Video: Smetters Says QE3 Not Likely Unless Euro Crisis Worsens

April 25, 2012

Kent Smetters of the Wharton School discusses the U.S. economy.

Article Source: Washinton Post

Hey Day: A Uniquely Penn Tradition

Following a tradition that reaches back to 1916, Penn juniors celebrated Hey Day 2012 on April 25, by donning red shirts, strutting along Locust Walk carrying canes, and biting into straw hats.

A celebration unique to Penn, Hey Day marks the “moving up” of juniors to the senior class. This year’s event began with a class picnic, followed by the traditional procession to College Hall.