Joseph Turow of the Annenberg School for Communication comments on a study about Americans rejecting tailored political ads.
Penn Annenberg Study: Americans Roundly Reject Tailored Political Advertising as Politicians Embrace it
A large majority of Americans are dead-set against the practice of tailored political advertising at the very time in the 2012 election that the activity is seeing unprecedented growth. In fact, a high percentage of Americans dislike tailored political advertising so much they say their likelihood of voting for a candidate they support would decrease if they find out the candidate engages in it.
University of Pennsylvania researchers are helping to provide a snapshot of how Iranians access news and information and what technologies Iranians use to learn about current events under restrictive laws.
The use of present versus the past tense in recalling an experience with binge drinking can positively influence behaviors, an important development in aiding the development of alcohol abuse messages.
Kathleen Hall Jamieson of the Annenberg Public Policy Center discusses misleading campaign ads.
Kathleen Hall Jamieson of the Annenberg Public Policy Center joins the conversation about voters being ready to hear “hard truths” from politicians.