Study: Rankings Affect Student Applications

October 3, 2013

A small change in a school's U.S. News Best Colleges rank can have an effect on students' application decisions – but it's how that information is presented that makes the difference. That's one of the findings presented in an article in the spring edition of the Journal of Economics & Management Strategy, "Salience in Quality Disclosure: Evidence from the U.S. News College Rankings," in which authors Michael Luca at Harvard Business School and Jonathan Smith at the College Board examine how students' application decisions are affected by both the rankings themselves and their presentation.

Article Source: U.S. News