Students Say Rankings Aren't Most Important Factor in College Decision

January 27, 2011

Once again, social science research is refuting the often-cited myth that U.S. News's Best Colleges rankings are the main reason that the average student chooses one school over another. That conclusion comes from UCLA's just-released "The American Freshman: National Norms Fall 2010," a highly respected national survey based on the responses of 201,818 students at 279 U.S. colleges and universities. The UCLA survey asks students to rate which factors were "very important" in influencing their decision to attend a particular college.