Family-friendly Alternatives to TV Watching

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Dr. Amy B. Jordan

Director, Media and the Developing Child Sector

Annenberg Public Policy Center

University of Pennsylvania  

Research interests:

* Parents' and children's use of and attitudes toward television and movies  

* The impact of the Federal Communications Commission regulation of children's TV

* The amount and quality of television for children on commercial, public and cable TV


"I worry about the temptation to use television and DVDs as a permanent baby-sitter.  Children need to hear their parents respond to them to develop good vocabularies.  They require elaborate pretend play to expand their imaginations.  And they need a good book and a soft lap to connect reading with positive feelings."