Expert comment: Every time you "click," you're being watched

facebook twitter google print email

Joseph Turow, Ph.D.
The Robert Lewis Shayon Professor of Communication
Annenberg School for Communication, University of Pennsylvania

Professor Turow has been described as “the reigning academic expert on media fragmentation.” (New York Times magazine)

Research interests:
• Online privacy
• Marketing and the new media world
• Interaction of media industries


“This is the post-privacy era. We are in a situation with the Internet where we are having an escalation of marketing activity to hyper-target consumers. The Facebook incident is symptomatic of the direction we are headed. We will see more attempts to mine people’s habits and relationships. It’s not just that companies are using data: They are using statistics to figure out the probability of a person making a purchase, or visiting another web site.”