"Can" the Canned Food Drive for Effective Giving

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Katherina Rosqueta

Executive Director, Center for High-Impact Philanthropy

School of Social Policy & Practice

University of Pennsylvania



  • Expert on philanthropy and high-impact philanthropic giving, particularly during the current economic crisis
  • More than 15 years experience in social entrepreneurship, non-profit management, for-profit strategy consulting and philanthropy
  • Leader in bringing more reliable information and better metrics so that individual donors can make informed philanthropic decisions



“For the same amount of money spent on purchasing goods for a food drive, donors can feed 20 times more families by providing cash, not cans.  Food drives still leave millions hungry; however, by promoting ‘fund’ drives instead of food drives, communities can drop the cost of addressing the hunger problem by an additional 25 percent.”