40th Anniversary of “Sesame Street”

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Dr. Deborah Linebarger
Director and Principal Investigator
Children's Media Lab
Annenberg School for Communication
University of Pennsylvania

• Expert in the study of the relationships between children’s use of media and their cognitive and social development

"Kids are going to learn whatever you put in front of them. If they’re watching
violent television, they will learn violent messages; if they’re watching educational television, they are likely to learn educational messages. If we can reframe parents’ beliefs about media –- in that it can be an educational tool -- we can shift the way kids view television in such a way that they actually learn more from it.”